In the weeks leading up to the IAB Annual Leadership Meeting, there was an uproar on LinkedIn about the agenda. Publishers (and sell side tech vendors, too) were openly frustrated. There was too much ...

Digital publishers are in a losing battle against Big Tech and AI for traffic and ad revenue. But the IAB Tech Lab has a plan to swing the momentum back in pubs’ favor. On Tuesday, the Tech Lab ...

IAB Tech Lab Tuuesday announced an roadmap for agentic that builds on existing standards, intended to provide a secure, interoperable approach for digital advertising. The idea is to support all ...

NEW YORK—IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the release of device attestation support in the industry standard Open Measurement SDK (OM SDK).

New guidance helps content owners evaluate how they manage the problem as they work to adopt the CoMP API framework for dealing with crawlers When you purchase through links on our site, we may earn ...

IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic Roadmap, outlining how the industry can scale agentic buying and selling by ...

NEW YORK, March 10, 2026 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of the CoMP (Content Monetization Protocol) ...

Today, IAB Tech Lab, the global digital advertising technical standards-setting body, spotlighted its Live Event Ad Playbook, which includes the new Concurrent Streams API specification aimed at ...

NEW YORK, April 7, 2026 /PRNewswire/ -- Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced that PMG has integrated Alli, its proprietary operating system, ...

NEW YORK, April 1, 2026 /PRNewswire/ -- The IAB Tech Lab today announced the release of the Food Item Classification Framework (FICF) 1.0 for public comment. Developed by the Culinary Standards & ...