Human copywriting vs. AI-generated ad copy – who is winning? Find out which approach drives higher click-through rates and conversions. Generative AI is already making a significant impact on ...

Human clustering can be rather precarious. Small teams work well because they balance diversity of thought with coherence of focus. Yet, beyond a certain size, the process begins to break apart. We ...

This article was co-authored by Chelsey Church. When AI-generated content became more accessible, questions quickly followed: We needed to find out. By building a process that balances speed and ...

The Northwestern Innovation Institute (NI Institute) at Northwestern University's Kellogg School of Management today announced the Northwestern Innovation Prize for Human-Machine Partnership (NI Prize ...