Forbes contributors publish independent expert analyses and insights. Brennan Barnard writes about the nuances of college admission. If you are looking for the “secret formula” for writing a “winning” ...

IMAGINE MEETING a stranger at a party. What makes for a successful encounter? Lesson one is to heed the wisdom of a shampoo commercial from the 1980s: you never get a second chance to make a first ...

Strategic decision-making is the backbone of any successful business. Having navigated both prosperous and challenging times in my career, I've come to realize the decisions we make can shape the very ...

Like it or not, everyday life is a factory of decision-making: What to wear for a first date, whether to take the new job, whether to circle back to the argument you had on Saturday night with your ...

If only they were robotic! Instead, chatbots have developed a distinctive — and grating — voice. Credit...Illustration by Giacomo Gambineri Supported by By Sam Kriss In the quiet hum of our digital ...

Jeff Bloodworth does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...