Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more ...

Case studies are a crucial element of providing social proof and client advocacy, to support your products, services and brand. This template will make the process of researching, crafting and writing ...

A number of factors distinguish business-to-business marketing from the consumer kind. Firstly, there are typically multiple buyers and influencers involved in the B2B decision-making. These ...

The Global Delivery Initiative, or GDI, is a partnership of over fifty organizations that focuses on collecting and sharing knowledge, insights, and lessons to better understand what works – and what ...

Vicky Lester is the CEO of The Case Centre which is the independent home of the case method and a registered charity based in the UK. The Centre is dedicated to advancing the case method worldwide, ...

Learn how to use real-world green chemistry and engineering case studies to inspire critical thinking about chemistry, sustainability, and our planet Case studies are a useful tool to help ...