When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

The Global Delivery Initiative, or GDI, is a partnership of over fifty organizations that focuses on collecting and sharing knowledge, insights, and lessons to better understand what works – and what ...

As management guru Peter Drucker is often quoted as saying, “The purpose of a business is to create and keep a customer.” Few CEOs would argue with this point. However, most CEOs would argue that ...