Helen Croydon is an author and former journalist who now specializes in personal branding. She is founder of Thought Leadership PR agency. When putting yourself forward for media opportunities, ...

What will linger after scanning your LinkedIn page is the emotion you bring and inspire in your reader. This question has come up a lot lately. “How do I tell people about myself in a way that is more ...

Do you ever feel like your personal brand story is missing something? Maybe you’ve noticed every other brand story presenting an immense challenge, but without a struggle to share of your own, you ...