Whether you are a business owner, a social media influencer, a budding entrepreneur or someone simply trying to get their first copywriting job, knowing how to write clear and compelling copy is ...

Let’s get one thing straight: If it’s not selling something, it’s not copy. Any word or phrase you put in front of your audience sells some form of information at some form of a price to your readers, ...

They say a picture is worth a thousand words, but when it comes to marketing, words can be more important. Every time you see words on advertising and promotional materials, they have been carefully ...

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Overexposure: every writer has experienced this problem. You work on a manuscript for so long that your perception of it dulls. You become blind to its weaknesses and ignorant of its strengths. Though ...

Copywriting - i.e. the writing of publicity material, is an art and a science. Becoming proficient at it requires time and effort. Great copy can make a big difference in the effectiveness of your ...

When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why. When it comes to creating ads that convert ...

Having a flair for writing is a big plus when developing marketing materials, but creativity only comes after you do your homework and crunch some numbers. Writing copy for ads, brochures, fliers and ...

After publishing an essay on five principles for great interface copywriting, I heard from hundreds of entrepreneurs, designers, and product managers who wanted to learn more about copywriting. The ...