Sometimes, when you fix one problem... you create another. When Google introduced the Panda update in 2011, it helped steer the SEO industry away from link farms, keyword stuffing, and cloaking—and ...

In her new book, Syme's Letter Writer, Rachel Syme of The New Yorker explains how to write a delightful letter to a loved one. Unlike texting and email, old-fashioned letters, hand-addressed and sent ...

Give yourself every possible advantage, in your job search. According to Jobscan, over 97% of Fortune 500 companies are using ATS (applicant tracking system) software, an automated system that screens ...

A student recently asked me for advice on how to write his undergraduate thesis. Here are some suggestions based on decades of experience. 1. Conform to your body rhythms. Everybody has a chronotype, ...

The SEO landscape in 2025 demands more than just strong writing skills. You must write with both humans and machines in mind to succeed at writing for search engine optimization—crafting content ...

Whether you’re back in the office or still working remotely, you’ve probably found yourself in more than one meeting this year that could have been the inspiration for one of those “I survived another ...

For Lisa Parry, a 12th-grade teacher in South Dakota, the students' essays were getting stale. Her solution: get the students to turn to ChatGPT ‒ which serves up fresh ideas. Before her students ...