Creating a quality piece of content is hard work. Depending on the size of your team, it may involve dozens of hours and several stakeholders. How can you simplify this process and keep everyone on ...

Relaxing in your car or on a grassy lawn, eating popcorn and watching a movie on a big outdoor screen makes an evening at the outdoor cinema fun and memorable. Persuading people to buy tickets to your ...

A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly. A bad brief starts you off in the wrong direction. So you have to stop, figure ...

Good legal writing is a lot more than simply getting the law right. The year 2025 has been a very busy one for me in terms of drafting legal briefs on some issue or another. This means that not only ...

As producer at a video agency , I love working with marketing professionals who know what they want. But I notice many lack confidence when delivering their vision in the form of a video brief. A ...

Briefing a senior executive is an art and adept White House staffers do it every day under the most stressful of circumstances. They’re masters of compressing the right information into the right ...

With the start of the new year, you may be thinking about making a career change. According to Glassdoor, January is the month employees are most likely to think about changing jobs, likely resulting ...

When it comes to your life, this is one of the hardest questions to answer. You might think you know, but if you’re feeling unsettled or like there’s something more out there, you likely haven’t ...