The Internet is now one of the most important sales and communications channels for many businesses. Using the Internet to sell, allows extremely cost effective customer generation as well as the ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Businesses must evaluate their online marketing tactics in order to attract new customers and improve profitability, says Marcel Holsheimer, vice president of marketing, EMEA at Unica Web analytics ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Data analytics is an ...

Gathering and analyzing data is essential for validating and refining your business model. Important KPIs to monitor might include user acquisition cost, lifetime value of a customer, churn rate, ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

LinkedIn is an essential platform to leverage if you’re looking to nurture and engage your audience. It’s great for distributing your organization’s content and even building your own brand. Tracking ...