Wait, isn’t color on a website just used for aesthetics? No. Color is used for so much more than the attractiveness of a website. Research shows that color is crucial in shaping customers’ perceptions ...

Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of ...

Marketers and entrepreneurs all know color can affect our feelings and perceptions. That’s why they agonize over the exact color to use to represent a brand. Yellow might convey optimism, blue calm ...

When organizing the elements, materials and colors of an architectural layout, architects can successfully guide users through a room and its different spaces, therefore creating an easy and seamless ...

Color Categories can be accessed via the context menu, ribbon menu, or the Outlook Settings panel. You can customize the default categories or create new ones and assign them names and colors. Once ...

Over the past two decades, exhibits like Gods in Color and Chroma have popularized the idea that the ancient world was awash in color. But what do we really know about how ancient peoples understood ...