Clashing colors demand attention, with rooms that include them often seen as bold and challenging. On the color wheel, colors that sit opposite each other are considered contrasting, and therefore, in ...

Chromatics are compelling and psychological—and their impact is perhaps that much more poignant when using analogous colors. The color scheme is derived from color theory—the study of how hues connect ...

Marketers and entrepreneurs all know color can affect our feelings and perceptions. That’s why they agonize over the exact color to use to represent a brand. Yellow might convey optimism, blue calm ...

Wait, isn’t color on a website just used for aesthetics? No. Color is used for so much more than the attractiveness of a website. Research shows that color is crucial in shaping customers’ perceptions ...

Selecting a paint color can be a paralyzing task: with seemingly millions shades of white alone, how can one possibly decide? Paint shades convey multitudes: colors can be energizing or evocative, ...

How to find, display, and use 600 built-in R colors and 2000 palettes and create your own palettes and palette functions. Plus a bonus R Shiny app to display paletteer package palettes. There are a ...