Zack Dugow is Founder and CEO of the COOL company, delivering a better experience for everyone in the advertising space. No matter what you’re doing, the ability to adapt to changing conditions is key ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

Here’s an uncomfortable truth: Every ad ops specialist in our industry can think of at least one time they’ve been handed a creative package they knew would tank the campaign before it even began.

Enterprise marketing teams need to rethink their processes and desired outcomes if they want to ensure that AI technology ...

B2B advertising has finally outgrown its obsession with vanity metrics. Today, the smartest players in advertising are trading broad impressions for tangible business outcomes. Traditional metrics ...

DataXu, a demand-side platform (DSP), on Thursday announced it has acquired JasperLabs, a San Francisco-based provider of “dynamic creative optimization” software. “Dynamic creative optimization” ...