Let’s be honest—getting customers to respond to marketing these days can feel like pulling teeth. Digital ads? Overcrowded. Emails? Lost in spam. Social media? A never-ending scroll. But direct mail?

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. The only thing that’s certain in marketing is this: Nothing is ...

Direct mail is more effective than ever, with fewer distractions in the mailbox and more focus online. Don’t let the direct mail opportunity pass you by. 85% of marketers say direct mail delivers the ...

In today's digital age, it's easy to feel disconnected from the world around us. With our inboxes overflowing and social media feeds bursting with content, it's refreshing to receive something ...

Introduction: How I started making money in direct mail-and how you can, too! -- Chapter 1: How to think about direct mail to grow rich -- Chapter 2: Direct mail basics and creating the perfect sales ...

A new consumer survey and strategic industry data analysis conducted byVericast illustrates why print advertisements remain in style. They play a critical and emotional role in how consumers choose to ...