Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...

According to a study from the Software Development Times, only 16% of companies are truly data-driven (meaning data is used to inform business strategy and operations). While there are technical ...

Design thinking is critical for developing data-driven business tools that surpass end-user expectations. Here's how to apply the five stages of design thinking in your data science projects. What is ...

Learn how to make data-driven SEO decisions for consistent results. Discover the power of leveraging data for effective SEO strategies. In SEO, making strategic decisions without empirical data is ...

As technology has advanced, so too have the ways in which marketers are able to gather data about those they are trying to market to. From sending direct surveys to monitoring clicks, marketers are ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...