Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this guide, we’ll help you migrate your custom events and walk you through how to set up ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

The 5 Best Call Tracking Software (Low Spend, High Return) Your email has been sent Giving attribution to the marketing channels that bring in callers is a must for maximizing ROI. Call tracking ...

Learn how data from call detail records can help you find fraud calls made by your phone system — and prevent them from happening again. If you’ve ever checked your phone’s call history to see when ...

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Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user ...

Auto executives from around the world will gather in Lisbon from May 8 through May 10 for the annual AutosBuzz Conference. As Diamond sponsors of the event, iovox representatives will address ...

The real opportunity of AI is not in automating every task, but in using it to make sense of the data you already have.