Business owners who use Meta’s advertising suite will see changes in the ways they reach their customers. In Q3, Meta made improvements to its ad retrieval architecture that improved its performance, ...

Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

LinkedIn targeting in Microsoft Advertising exists to help brands message-map their best creative with the ideal audience. When approached thoughtfully, it allows you to apply professional ...

Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

What is a CRM system? CRM software is a sales and marketing platform that houses and tracks all lead and client information for a business. These solutions are meant to help manage entire sales ...

Meta says it’s made improvements to its ad retrieval architecture, which could help businesses better reach their audiences. Here’s how. Business owners who use Meta’s advertising suite will see ...