Building an email list is still one of the most cost-effective ways to reach your audience and drive sales. But as your list grows, a certain percentage will inevitably unsubscribe, so it’s important ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

At some point, your inbox stopped being a tool and became a landfill. It's full of emails you don't remember signing up for — flash sales from brands you don't remember browsing, newsletters you'd ...