E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online ...

Automated emails are a powerful tool for reaching audiences at scale, but only when marketers use them with intention. Today’s consumers expect timely, relevant messages that look, sound and feel ...

How can we understand the mindset of Gen Z consumers? We can ask Freddie Mercury. He seemed to anticipate their desire for immediate gratification when he wrote the song “I Want It All.” Then, he ...

Meta’s AI assistant is about to get a little more personal, and probably not in the way you're expecting. Beginning December 16, 2025, the company will use conversations you’ve had with its chatbot to ...

Meta will collect data from user interactions with its AI tools in order to serve targeted ads across Facebook, Instagram and Threads. There will be no way to opt out of the new policy, which will ...

Target Impression Share is a bidding strategy that often raises questions. In this article, I’ll walk you through: Target Impression Share is a unique bidding strategy in Google Ads because it focuses ...

PPC advertising for medical and mental health services comes with many restrictions, but it remains an effective way for practices to maintain a steady flow of new patients and clients. Whether you ...

An effort by President Trump’s administration to curb advertising for pharmaceutical drugs on television is posing a potential marketing hurdle for some of the country’s largest drugmakers while ...