The way people find and consume information has shifted. We, as marketers, must think about visibility across AI platforms and Google. The challenge is that we don’t have the same ability to control ...

With the rise of AI-powered features, search engines are not just directing users to information but delivering answers directly. This shift is redefining how people interact with the web, raising ...

LLMs and AI tools have transformed nearly every industry, including marketing. We’ve become accustomed to AI’s ability to: But as these models evolve, their capabilities are entering a new phase with ...

Structure content for AI search so it’s easy for LLMs to cite. Use clarity, formatting, and hierarchy to improve your visibility in AI results. In the SEO world, when we talk about how to structure ...