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I’ve been losing a lot of time to YouTube lately. I don’t even know why. In a down moment, I just find myself heading to the homepage and watching whatever comes up (usually weird Tears of the Kingdom ...

YouTube advises focusing on your audience, not the algorithm. A view indicates intentional watching, not just scrolling past a video. Prioritize storytelling over targeting a specific video length.

Retention analysts say Shorts older than 28-30 days are being deprioritized in recommendations. The reported shift affects channels ranging from 100 million to one billion monthly views. Creators warn ...

How to make friends and influence algorithms, with tips from insiders at the biggest social platforms.

YouTube this week put out a new video meant to address creators' questions over its short-form video platform, YouTube Shorts. The questions it answered ranged from how the algorithm for Shorts ...