Reputation Pros has released new insights indicating that AI-generated search summaries are rapidly redefining online reputations, making traditional PR strategies insufficient on their own to manage ...

A leader’s reputation is one of their most important assets, but managing it can be challenging. It’s hard for people to see themselves how others do, and even harder to know which of their habits or ...

Reputation management once meant controlling what showed up on Google. Own the first page, generate positive reviews, push down the negatives. That approach worked for over a decade. Now, AI-powered ...

Terakeet, a reputation management firm, used online tricks to downplay the friendship of the Goldman Sachs general counsel, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Darius Fisher Gone are ...

In the age of viral internet content, all it takes is one widespread negative review or story about your business to tank its online reputation. Even if you’ve done nothing wrong, you still need a ...

Forbes contributors publish independent expert analyses and insights. Lindsay Kohler is a behavioral scientist and future of work expert. In a time when trust in business is declining — Edelman ...

But according to a major New York Times investigation, an influential reputation management company called Terakeet allegedly ...

For underrepresented leaders, reputation isn’t just perception—it’s strategy. Knowing how to be seen, and by whom, is part of the climb. Unsplash+ Reputations are complex, easy to lose and expensive ...

In 2026, reputation management still covers the basics, including search results, news coverage, reviews, social posts, and what shows up when someone types a name into Google. What changed is where ...

The report said Terakeet then spent nearly 20 months trying to reduce the impact of the negative publicity.