Starting and monetizing a blog may sound intimidating, but this process is entirely achievable if you do the right things. To start, you should find a niche, choose a blog name, and work towards ...

Podcast interviews and guest blog posts offer effective book promotion opportunities by allowing authors to connect with niche, invested audiences. Promote episodes through social media and your ...

I often see people—typically experts—doing great work and then not doing enough to share their great work, whether it’s a book, research paper, or just a cool blog. This is particularly true in ...

We’ve discussed product, price and place as they pertain to the Four Ps of Marketing. Now let’s talk about the final one: promotion. Promotion aims to inform, persuade, and remind customers to buy ...