The slap heard around the world: it was shocking, polarizing, and dominated the news cycle for weeks. When the incident between Chris Rock and Will Smith transpired at the Oscars, commentators around ...

Millennials have been the focus of research and event marketing (including ours) for years now, and there are new articles (either praising or criticizing the generation) on a daily basis. But if ...

Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...

Whether your chapter is planning a recruitment event, social mixer or a fundraiser for your philanthropy, there are steps you can take to ensure your event is a success. Here are some tips for ...

Have you ever tried planning a big event with friends or family — like a vacation, a home renovation or a reunion — and wished you could get everyone on the metaphorical same page? Thanks to apps that ...

When closures swept across the country in March as officials attempted to slow the spread of the novel coronavirus, difficult decisions were faced by many industries — including festival and event ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...

Paramount+ is knocking out the old pay-per-view model, offering every marquee numbered UFC event and every Fight Night to subscribers.

This is the published version of Forbes' CMO newsletter, which offers the latest news for chief marketing officers and other messaging-focused leaders. Click here to get it delivered to your inbox ...

Danna Schwerdt is a Creative Marketing Specialist with Ungerboeck Software International, a global leader in modern, flexible and comprehensive exhibition and event management software. Millennials ...