The 21st century has seen a shift away from the company that’s “selling” and toward the consumer that’s “buying.” Business practices, like PR campaigns, have had to transition in kind to stay relevant ...

Public relations is a key driver of brand visibility, reputation and engagement, but PR effectiveness is notoriously difficult to gauge. To measure the true impact of these efforts, setting relevant ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

In the age of social media, the speed at which bad news can spread makes it tough for businesses to manage a crisis. However, it’s crucial that your organization have a set plan in place to prevent ...

Agency leaders share how emotion shapes trust, loyalty and long-term impact, revealing why the way brands make people feel ...

Your PR email list is the lifeblood of your media relations. How are you taking care of it? As a PR pro, you probably think of your contact list as your most precious asset—and rightly so. It's the ...

Here’s how brands can combine PR with marketing, social media, and other communication techniques to stand out in the crowd. The Fast Company Executive Board is a private, fee-based network of ...

Follow these insights and actionable tips for leveraging PR to enhance the reputation and visibility of your real estate brands. Public relations helps real estate agents establish customer ...

Here are ideas for how to implement PR tactics into each stage of the sales funnel — top, middle and bottom. Make sure your company has active social media accounts that correspond to where your ideal ...

Hiring someone to handle your small business' PR can be costly and ineffective. Doing your own PR starts with setting realistic and clear goals from the start. Then figure out where your audience is ...