Public relations is a key driver of brand visibility, reputation and engagement, but PR effectiveness is notoriously difficult to gauge. To measure the true impact of these efforts, setting relevant ...

Founder and CEO of JMG Public Relations, an award winning PR firm for innovators and their mission driven startup companies. One of the most popular and oft-asked questions from prospective as well as ...

Public relations has traditionally focused on influence and visibility, but proving its value can be challenging. In today’s data-driven environment, PR teams face increasing pressure to show ...

ROI is always the goal in public relations. But did you know there are ways to measure it quantitatively rather than just assess it qualitatively? Here are some options to consider to automate and ...

Opinions expressed by Entrepreneur contributors are their own. As entrepreneurs and business owners, return on investment (ROI) is dependably taken into consideration when making investments and ...