Marketing campaigns may have different goals, such as raising brand awareness, boosting sales or increasing event attendance. But all campaigns require a company’s resources, whether that’s money from ...

A clear brand purpose can be a powerful asset, but only if it’s tied to the specific outcomes your business is trying to ...

Power and influence—the words often conjure images of nefarious individuals employing Machiavellian tactics to manipulate people and events in order to selfishly get their way, often at the expense of ...

The main way Americans participate in our representative democracy and make their voices heard is by voting and sending elected representatives to do the work of government. But even when they’re not ...

As an entrepreneur, your expertise in your industry has brought you to where you are today. You’ve identified a need, spotted an opportunity, and crafted a solution. You’ve built a product or service ...

Want to stay current with Arthur’s writing? Sign up to get an email every time a new column comes out. It is mainly the deeds of a love so noble that lead many [Romans] to put a brand upon us ...

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A new systematic historical and meta-analytic review published in the Journal of Affective Disorders found inconsistent and ...

Ahead of the 2024 elections, experts are warning that foreign adversaries can use new generative artificial intelligence tools to conduct influence operations more efficiently and effectively. The new ...