As an ecommerce marketer, new customer acquisition and retention are always at the forefront of my Google Ads strategy. I’ve found Performance Max (PMax) is a key driver of both. It allows me to reach ...

We may receive a commission on purchases made from links. The process of delidding your CPU is exactly as it sounds — it's the removal of the lid-like metal integrated heat spreader (IHS) from a ...

Performance Max (PMax) campaigns have become the cornerstone of AI-driven advertising. Both Google and Microsoft offer advertisers a way to consolidate creative assets, audience signals, and ...

Performance Max (like the more upper-funnel Demand Gen) is different enough from other Google Ads campaigns that it requires a different approach, even if the underlying search behavior and marketing ...

In early March, it was leaked that Google Ads will be rolling out channel reporting for Performance Max campaigns. Well, now it is official, Google said they are introducing "‭new‬‭ channel-level‬‭ ...