In working with hundreds of mid- to high-level professionals each year, I’ve seen firsthand how difficult it is for so many working women and men to articulate succinctly and powerfully what makes ...

A clear value proposition simplifies why customers should choose you. Tailor UVPs for brands, products or features to resonate effectively. Highlight unique benefits that solve customer problems ...

Everyone has something they excel at. A quirky skill, unusual interest, or distinctive perspective that makes them stand out. But most people hide these traits, filtering their uniqueness until they ...