The 21st century has seen a shift away from the company that’s “selling” and toward the consumer that’s “buying.” Business practices, like PR campaigns, have had to transition in kind to stay relevant ...

A few months ago, I outlined my view on new classifications for public relations agencies integrating artificial intelligence into their work. I made the point that AI integration is reshaping PR ...

Although the digital age has brought forth innovative tools and trends, certain “old-fashioned” public relations strategies have stood the test of time. From artful storytelling to powerful ...

The rise of self-publishing heightens the need for authors to engage experienced book publicists to compete effectively. Identifying a PR firm with a strong track record and deep understanding of the ...

I often get asked how people can enter digital PR as a career. As of yet, there is no digital PR degree you can obtain. Most decent senior digital PR practitioners, like SEO professionals, are ...

Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn ...

Whether they heard your radio spot, saw your social media post, or viewed your Google ad, consumers need a lot of touchpoints to remember your business. These touchpoints, called impressions, are ...

Elevate Your PR Strategy. Adapt to AI. Maximize Your Visibility. Join Business Wire for an expert-led webinar designed to help PR and IR professionals strengthen their communications strategy amid ...

PR firms are capitalizing on LinkedIn influencers' rise by offering ghostwriting and editorial services. The process involves strategic planning and a data-driven approach to thought leadership. It ...