Picture this: You’re walking down the street and someone calls out your name. For the purposes of this exercise, your name is Dave. You turn to look. But so do eight other people, all of whom are also ...

A well-designed logo is a powerful marketing tool. Iconic logos like BP’s sunburst, McDonald’s arches and Nike’s swoosh bring instant brand recognition and engage customers. In science, logos can be ...

When it announced that it would be transitioning to manufacturing only electric vehicles by 2030, Buick did something that a lot of other automakers have done, and introduced a new brand identity, ...