The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

Inside L’Oréal’s creator marketing shift: how creative effectiveness data from Google and Sundogs drove a 55% increase in ...

For years, it’s been believed that success in e-commerce advertising meant constantly creating new videos. Every time an ad’s ...

OpenAI will test ads in ChatGPT, marking a significant shift in AI monetization and how users encounter commercial intent.

AI targeting, creative scale, and MMM promised efficiency but often delivered waste. Here’s how to reset PPC priorities for ...

Ever feel like your Facebook ads are more of a guessing game than a strategic investment? You’re not alone. For many beginners, navigating Facebook Ads Manager and figuring out what works can feel ...

As marketers know, brands need to build a relationship with the customer so personalization feels appropriate. And the customer has to benefit from the personalization, whether through monetary ...

Last May, TikTok introduced the Creative Challenge program focused on user-generated content. Creators can make money when their videos are posted by brands, as well as from bonuses. Two creators ...