Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

Stay ahead with AEO insights for 2026. Discover how to optimize content formats to increase AI citation rates.

Generative engine optimization (GEO), much like search engine optimization (SEO), is becoming a critical strategy for businesses as the AI revolution continues to gain momentum. In fact, the way ...

AI-based discovery offers a new level of sophistication in surfacing content, without relying solely on keywords. Beyond keyword-string-first approaches, contextual and semantic elements are now more ...

The search engine optimization discipline that has guided web marketing efforts for more than two decades is now being disrupted by generative artificial intelligence systems that deliver direct ...

Last month, Daniel Lofaso signed his marketing agency’s largest monthly retainer client, the owner of an eight-figure health care product business. He had ChatGPT to thank for the referral. As the ...

Visibility is no longer just about ranking. It depends on whether your content is discovered, evaluated, and selected in AI-driven search experiences. We’re kicking off our new monthly SMX Now webinar ...

For decades, much of digital marketing has focused on a simple pair of objectives: populate a webpage with high-quality content, and get that webpage to rank as highly as possible among search results ...

Explore the impact of GEO on consumer behavior and how AI-powered search is changing marketing strategies for local ...

Augments, algos, agents — oh my. Artificial intelligence (AI) terminology is seemingly endless. As many organizations are considering how to approach work in this new era, AI-related vocabulary is ...

Whether you work in healthcare communications, pharmaceutical marketing or biotech public affairs, you already know the rules of digital engagement are changing (and changing quickly). But there’s a ...