Forbes contributors publish independent expert analyses and insights. I am a personal finance expert and writer. For some consumers, it’s becoming harder to downplay promotional deals on products and ...

The secret to maximizing impulse sales starts with a strategic store layout. High-traffic areas—or “power zones”—such as entrances, checkout counters, and popular aisles, are prime real estate for ...

An impulse buy, as the name would suggest, is when you impulsively buy something you did not plan to and did not factor into your budget. The products themselves can be anything you impulsively spend ...

HUNTSVILLE, Ala. (WAFF) - Many of us have splurged on something to make us feel better. Some call it “retail therapy.” WAFF 48’s Gina Benitez recently sat down with financial expert Jay McGowan from ...

If you've ever waited in line to check out at a supermarket or convenience store and felt the urge to buy a candy bar or pack of gum, you are not alone — they are there for that exact reason. An ...

Any time you click on a targeted ad and reach for your wallet, or grab something that caught your eye at the supermarket checkout, you are making an impulse buy. And few of us, it seems, have much ...

Unplanned purchases made without taking the long-term effects into account are referred to as impulse purchases. It frequently happens as a result of emotional triggers, enticing marketing strategies ...