When it comes to modern marketing, I have found that having a distinctive face and voice for your brand is a must. On one hand, this could very well be the CEO or any other high-level executive. On a ...

Did you know that Gen-Z makes up 40% of the global consumer population, and their spending power has reached over $360 billion? But what is intriguing about Gen-Z is they have different expectations ...

Loyalty programs are a common (and undeniably effective) tool for retailers to gather data and build customer lifetime value, but perhaps they’ve become a little too common. Companies often have a ...

Store loyalty programs used to be simple: You’d get a punch card at a local sub shop, buy eight sandwiches and get your ninth for free. It felt like a transparent “thank you” for your business. But ...

With restaurant traffic remaining down for a relentlessly long time, frequency has become a bigger focus for most brands. Consequently, loyalty programs have become a bigger battleground because, well ...

Some travelers, frustrated with changing airline rewards programs, have stopped chasing status and adopted different strategies when booking flights and using credit cards. By Mike Dang When SuzAnn ...

Grocery loyalty apps don’t just give you discounts, they track who you are, what you buy, and how often you shop, then use it to target you or sell to advertisers Stores do this because grocery ...

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...