It’s not a rare story when a business owner hires a public relations agency or a consultant and, after a while of working together, becomes disappointed in PR as a whole. As the founder and CEO of a ...

Business public relations (PR) refers to the strategic management of the spread of information between an organization and the public. Unlike advertising, where messages are paid for and placements ...

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Your PR email list is the lifeblood of your media relations. How are you taking care of it? As a PR pro, you probably think of your contact list as your most precious asset—and rightly so. It's the ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Kristin Hege As an agency ...

Hiring someone to handle your small business' PR can be costly and ineffective. Doing your own PR starts with setting realistic and clear goals from the start. Then figure out where your audience is ...

Are you a startup founder eager to share your groundbreaking idea with the world but unsure where to start? You're not alone. Many entrepreneurs face significant communication challenges when it comes ...

Have you ever scrolled social media, saw young creators sharing their PR unboxings and thought: Dang, I want that for me, but I don’t know where to begin? If the answer is yes, then I’ve got good news ...

PR is changing. Traditional media looks different. Younger generations are getting news from TikTok or influencers. More people are listening to podcasts and watching online videos than they are ...

What the heck is reactive digital PR and can it really help you build links? Learn how this particular tactic can help and who it's for. Over the last decade, we’ve seen an increase in the number of ...