The business world is highly competitive because many companies offer similar products and services. Businesses often wonder how to gain a competitive advantage. The answer lies in leveraging data and ...

Having consulted with a wide range of companies and CEOs on business growth strategies, I’ve had the privilege of witnessing the transformative power of competitive intelligence firsthand. This ...

Data can show trends, but it can’t tell you why people act the way they do. You might know that 30 percent of your online customers abandon their shopping carts. But why? Why do they leave? What ...

One way to become an AI front-runner is to tackle fragmented tools and solutions by putting in place an open, interoperable ecosystem. Flowing from that conversation, here are four steps you can take, ...

One of the most important steps before investment is to evaluate the competitive advantage of a company. This indicates those special attributes or strategies that give it an edge over its competitors ...

One key ingredient to ensuring that a company can earn excess returns over time: a durable competitive advantage. If a company has a successful product or service, it won’t be long before rivals try ...

To learn more about our editorial approach, explore The Direct Message methodology. In the past two years, I’ve had more than one conversation with IT and marketing leaders who admit, often with a ...

Treating accessibility as a core product requirement, not a compliance checkbox, is a competitive advantage that most of your competitors are overlooking. Building it in from day one costs 90% less ...

BET’s success comes from genuinely understanding and serving their community’s real needs rather than implementing performative corporate social responsibility programs. This authentic approach ...