Alessio Alionço is the founder and CEO of Pipefy, a global leader in AI-driven low code business process automation solutions. AI is more than just a technology. It’s a strategic business partner that ...

Stanford’s Bob Sutton and Huggy Rao on how to boost efficiency and satisfaction while also improving innovation and decision-making. Organizations too often subject their employees and customers to ...

In an old Saturday Night Live skit, actor Garrett Morris rubbed two balloons on his sweater, and they stuck to his chest. It was a science experiment he called “fun with friction.” In video games, ...

Customers, as we all know, are a fickle bunch. Considering how customer loyalty is far from abundant these days, there are many ways to lose a customer, but the biggest turn-off for today’s consumers ...

Marketing often gets thrust into the spotlight when business conversions slide. The thinking goes something like this: “If we increase our spend, we’ll increase our leads and sales.” Yet adding more ...

Chemists and physicists shed light on a crucial aspect of friction: how things begin to slide. Using fluorescence microscopy and dedicated fluorescent molecules, they are able to pinpoint how and when ...

Recently I was invited to talk at the conference considered the “Davos of Procurement” about design choices and how to remove friction–one of the core ideas from my book The Human Element. The ...