When testing the user experience of a new tech product, making the experience as true to “real life” usage for testers as possible is an important part of getting genuinely insightful feedback.

A journey only works when the interface guides it, because without clear patterns, users loop through pages without knowing ...

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If you have ever wondered why some apps make you fall down a rabbit hole of fun, while you cannot bear to even get through the registration page on others, the answer often lies in user experience ...