Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. When it comes to making critical career and business decisions ...

Lis Anderson is founder and director at PR consultancy AMBITIOUS. An experienced agency MD with 25 years in the communications industry. Stakeholder engagement is integral to the success and growth of ...

Looking to SEO keyword research is one way to determine which topics to tackle on your website. But how do you know if you are missing out on other, more lucrative opportunities? Conducting a content ...

People in government, business, and political and civil society organisations routinely talk about 'stakeholders'. They do exercises in stakeholder analysis to inform their 'strategic planning'.

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

A market analysis is critical to a business plan. It helps you understand the buying habits of your target market. Many, or all, of the products featured on this page are from our advertising partners ...