The startup life is nothing short of an adventure that is made of a series of mini-quests along the way. Those quests become increasingly difficult to complete when operating in bootstrapped mode, ...

Hiring someone to handle your small business' PR can be costly and ineffective. Doing your own PR starts with setting realistic and clear goals from the start. Then figure out where your audience is ...

A good PR agency will help you with all aspects of your business. They can help you with your media presence, brand awareness and your ability to connect with your target audience before they start ...

It's a fast-paced world we live in, and when it comes to your marketing strategies, it is no different. Just because a marketing or PR strategy worked for you a year or two ago doesn't necessarily ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Shannon Tucker I come ...

The inherent nature of working in public relations is communicating with the public… hence the term “public.” However, in a strange twist of events, we’re sometimes asked not to communicate (but to ...

Founder and CEO of JMG Public Relations, an award winning PR firm for innovators and their mission driven startup companies. One of the most popular and oft-asked questions from prospective as well as ...

Your PR email list is the lifeblood of your media relations. How are you taking care of it? As a PR pro, you probably think of your contact list as your most precious asset—and rightly so. It's the ...

Opinions expressed by Entrepreneur contributors are their own. The startup life is nothing short of an adventure that is made of a series of mini-quests along the way. Those quests become increasingly ...