The requirements for retail success don’t get much more basic than the ability to accurately forecast customer demand. Even a mom-and-pop bodega has to have a pretty good sense of how many people will ...

Launching a new product in today’s market isn’t just risky; it’s like setting sail into uncharted waters during a storm, with no compass and relying solely on your instincts to guide you. Throughout ...

Many industries face growing demand complexity amid macroeconomic uncertainty, and the automotive aftermarket is no different. In our industry, diversity in vehicle make, model and engine ...

In boardrooms and Slack threads alike, “demand generation” and “lead generation” are often used interchangeably, sometimes even by marketers themselves. But for CMOs making six- and seven-figure ...

According to a new report by Google, just 40% of senior marketing decision-makers believe that their organisation has a clear marketing effectiveness goal, and just 20% agree on how to actually ...