Ira M. Gostin, MBA, APR is the chief strategist at G8 Strategies, helping global companies tell their brand stories to move the needle. Developing a robust communications strategy is a vital aspect of ...

Forbes contributors publish independent expert analyses and insights. I explore personal branding and storytelling in the digital age. Branding is the most important part of your marketing strategy, ...

Discover an effective, structured approach to implementing 1:Many Account-Based Marketing (ABM) with our proven model. Designed for straightforward adoption by marketing teams, this six-stage process ...

Dive into the essentials of communication during mergers and acquisitions, where clear, consistent messaging is key to building trust with employees, customers and investors. Effective strategies for ...

Editor’s note: This is the second article in a series. For the first article, which provides a series overview, see “Transform Your Business Model,” also in this issue. Accounting firms come to Kassi ...

In today’s hyper-connected, global economy, a company’s talent pool, customer base, and market opportunity are no longer restricted by geography. For business leaders, this reality presents a clear ...