The merits of strategy are not in form but in execution. Strategies remain incomplete until handed off and executed—often to people uninvolved in the planning process. These individuals are crucial ...
Alex Brueckmann is the Wall Street Journal bestselling author of "The Strategy Legacy" and CEO of Brueckmann Strategy Consultants Ltd. Every year, executive teams around the world spend months ...
The lack of willingness to deep-dive research and reliance on poor proprietary data consistently undermine go-to-market strategies. Disjointed customer-facing teams and fragmented tech stacks make it ...
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