The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

This is a story about a box. That's it, just a box. "It's not rocket science," said Rudy Youell. "It's almost so stupid it's ridiculous. But it's saving so much money it's amazing." His simple box ...

Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

Product identification and branding: Your packaging should clearly communicate what your product is and who it’s for. It should represent your brand’s values, aesthetics, and story. An ambiguous or ...

When the blister pack was conceived in the 1960s, it revolutionized unit-dose drug administration by providing a cheap, light, tamper-proof barrier that preserved product integrity. But it was also a ...

Ordering packaging for your business can become a set-it-and-forget-it activity. You use the same packaging month-in and month-out. You order the same quantity each time—the same box sizes, too. What ...

The cosmetic packaging industry is evolving at lightning speed. That’s because customers make their decisions in seconds.

Packaging science goes far beyond mere protection and containment. It's a bridge between products and consumers, serving as a powerful tool for marketing, sustainability, and innovation. This is where ...

We knew that Apple has redesigned the packaging for the iPhone 13 box, eliminating the plastic wrap. What we didn’t know was how it would manage to keep the boxes securely closed during transit and ...