Patrick Reynolds, BlueConic CMO. Former Sr. VP of data & services marketing at Mastercard and CMO of engagement & loyalty platform SessionM. Let's talk about the unsung hero of modern marketing: ...
Brands and retailers have long relied on search to increase their visibility and drive customer engagement. One of the most effective ways they can do this is to focus on cultivating customer loyalty.
AMSTERDAM--(BUSINESS WIRE)--BearingPoint introduces Persona Engine, an advanced AI-driven platform in the area of customer intelligence, designed to transform how businesses understand and interact ...
Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...
Bikky, a customer data platform built exclusively for multi-unit restaurants, announced a partnership with Robeks, America’s premier destination for fresh and innovative smoothies, juices, açaí bowls, ...
Whereas large language models (LLMs) attracted consumers well before enterprise users, SaaS platforms are driving the use of embedded AI agents to improve employee experience and productivity. AI ...
This whitepaper by HGS Digital on Customer Data Platform Vendor Evaluation provides a detailed look at the 10 broad areas and what questions organizations should ask vendors while evaluating the CDP ...
Data privacy regulations aren’t known for being light reading. That doesn’t make it easy for businesses to become compliant. When one law refers to data subjects, another to residents, another to ...
Customer journeys in SaaS are often depicted as linear paths, with customers moving from purchase to adoption to renewal. However, in reality, customer journeys are not always so straightforward.
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