As entrepreneurs, we all want to build a business that has strong core values. Having those guiding words is a sign that your organization is confident in its identity. It helps set expectations for ...

The likelihood of a culture creating a thriving company increases exponentially when you invest the time and care into ...

Here’s how to create a concise explanation of your company’s objectives that helps develop a roadmap to achieve them. A mission statement serves as a clear and concise articulation of the company’s ...

Decision-making can be overwhelming, especially when the stakes are high, but it doesn’t have to be. Your core values—the beliefs that truly matter to you—can be a powerful guide. Prefer to listen ...

Defining a personal brand can be both challenging and rewarding, and it’s more important than ever. We asked industry experts to share one piece of advice they’d give to someone struggling to define ...

Corporate purpose is the reason a business exists beyond making a profit. A company with a strong corporate purpose sets forth a vision of a better world and commits to helping make that vision into a ...

Brand personality is the set of human traits associated with a brand. It helps a business connect with its target audience on an emotional and personal level. Brand personality not only influences ...

Do you know what you value? With respect to your grandfather’s pilot watch and that bottle of special-occasion Pappy you have stashed in your office, we’re not talking about possessions. What we mean ...

Self-reflection is an essential part of the leadership journey. One of the biggest challenges school leaders face is the disconnect between their actions and core values. When this disconnect occurs, ...

Career advice often revolves around three big ideas: define your values, follow your passion and find your purpose. But as Irina Cozma writes in the Harvard Business Review, “We all know following ...

After spending the last year researching and writing my new book, Outsmart Your Smartphone: Conscious Tech Habits for Finding Happiness, Balance, and Connection IRL, I've learned that we sometimes go ...

In today’s competitive job market, aligning with a company’s core values is often as important as possessing the technical skills required for a role. Employers want candidates who not only excel in ...