Reaching the right audience on social media is essential for building community and clarifying what type of content you create on social media. No matter your niche (travel, food, fashion, etc.), as a ...
Most business owners cast their net too wide. They try to sell to everyone, then wonder why no one buys. Your target audience exists. Your dream customers are out there. But you need to know exactly ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...
Today's authors face unprecedented competition in the market. With self-published authors and indie press becoming increasingly popular, more and more writers are having to find their own pathways to ...
TikTok has been everyone’s go-to social media platform in 2025. Whenever something big happens, TikTok users know they can find more information or at least a dozen memes on the platform. TikTok has ...
Paid search isn’t generally at the top of marketers’ minds when they think about audience planning, but it’s a vital part of all campaigns. Though paid search is a “pull” instead of a “push” marketing ...
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How to write an executive summary for a marketing plan
Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...
During my SMX Next session, I explored audience saturation to help you avoid that trap. Here’s what I covered then and an overview of what you’ll find below: Audience saturation, at its core, is about ...
The rise of self-publishing heightens the need for authors to engage experienced book publicists to compete effectively. Identifying a PR firm with a strong track record and deep understanding of the ...
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