Too many companies launch new products or services without a process for deeply understanding what their customers truly need. They make assumptions, rely on limited feedback, or develop ideas based ...

While cybercrime is a problem around the world, agreeing on a definition on the international stage has been a huge challenge. That's plainly been on display at the United Nations recently. Cybercrime ...

I am increasingly troubled by the focus on collaboration tools without a comparable focus on understanding how employees work together successfully — or why they aren’t collaborating at all. Most ...

Here’s how to enable your team to solve problems on their own so you can focus on strategic planning and growth. Your role as a leader is not to be the one who solves all the problems that arise in ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. Of the six drivers of your personal brand, purpose is the one ...

Forbes contributors publish independent expert analyses and insights. Holly Corbett covers bias, workplace culture, and social movements. Success is defined as “a desired effect or outcome,” according ...

Given the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone. Small businesses can effectively compete with large ...

Before you can start promoting your business, you need to have a marketing strategy that defines what you are selling, how much it costs, and where customers can find it. The four Ps of marketing are ...

We all have times when we're shouldering the burden of a problem we can't solve right away. For example, you might receive a stressful letter on a Friday that requires calling a government office that ...