In today’s crowded marketplace, having a great product or service is not enough. To succeed, you need to create a connection with your audience that goes beyond the features and benefits of your ...

But, imagine, what if you could combine the power of naive enthusiasm with grit as tough as nails? The impact on the bottom line is transformative. In my early 20’s I was fortunate enough to be in ...

Discover how a compelling brand narrative, crafted through strategic public relations, can build authentic connections with skeptical consumers and elevate your brand’s reputation, credibility and ...

In 2005, I was working at a buzzy ad agency as a senior brand strategist when we were asked to hit the streets and ask consumers what they thought of the new branding of an iconic soft drink. When we ...

Forbes contributors publish independent expert analyses and insights. Vibhas Ratanjee studies leadership and culture at Gallup On August 28, 1963, Martin Luther King Jr. delivered one of the most ...

Years later, some clever clogs hypothesised that this was how our memory (and therefore, by association, our knowledge) worked, which explained a story’s visual power and how we could identify with ...

Divya Parekh, of The DP Group, covers business growth, storytelling, high-impact performance and authority building. The audience that business story writing caters to is usually potential customers ...

What is it about the human psyche that makes us always want to be somewhere else? For all our talk about mindfulness, being present, and living in the moment, we spend much of our lives in a fantasy ...

Endless Adventures CEO Jordan Weisman came out of stealth at our GamesBeat Summit 2023 event last year, and talked about the intersection of gaming, AI and user-generated content. And now his company ...

Nineteenth-century hoopskirts; food and agriculture; living while incarcerated. These are distinct subjects, but at a recent event at the John Hope Franklin Humanities Institute, they had something in ...